Know which labs are likely to buy before your reps walk in.
Funnel Forge identifies which labs in your territory are likely to replace, displace, or expand their equipment — and tells reps why. Public lab registries, web signals, and your own service records fuse into one ranked, evidence-backed hit list.
Weekly
Ranked Hit List
Verified
Field-Backed Evidence
Public + Private
Data Fusion
50
States covered
Every
CLIA-certified lab in your territory
Quarterly
Refreshed from CMS & NPPES
Public + private
Signals fused per account
From public records to a ranked hit list — in three steps.
No data team required. Funnel Forge does the discovery, prioritization, and learning loop for you.
Discover
Upload your ZIP codes or draw a boundary. Funnel Forge pulls every CLIA-certified lab in your territory from public registries — no manual list-building.
Prioritize
Each account is ranked by replacement, displacement, whitespace, and expansion potential — and every ranking shows the evidence behind it.
Verify
Reps confirm what they find in the field. Reports and service records flow back in to calibrate the model over time.
Everything you need to find labs ready to buy.
One platform that turns public lab registries, your service records, and field intelligence into ranked capital-equipment opportunities.
Every lab in your territory, ranked by likely opportunity
Upload ZIP codes or draw boundaries. Funnel Forge pulls every CLIA-certified lab in your territory from public registries and ranks them by replacement, displacement, whitespace, and expansion potential — not just proximity.
- Pull every CLIA-certified lab from public registries automatically
- Tag accounts by motion: replacement, displacement, whitespace, expansion
- Confidence-banded ranking — likely, possible, verified
- Coverage maps highlight whitespace and underworked regions
No black-box scores. Ever.
Reps trust the list because they can always see why a lab is on it. Every score opens up into the signals behind it — not a mystery number to argue with.
Evidence-linked
Every inference traces back to a public record, web signal, or field report you can open and check.
Confidence bands
Likely, possible, or verified — so reps know how hard to lean on each opportunity.
Watch-outs surfaced
When evidence is thin, the model says so instead of hiding it behind a single number.
Send qualified opportunities straight to HubSpot.
Connect your portal and push qualified prospects in as Companies — with their scores and signals attached. Funnel Forge is the intelligence layer on top of the CRM your team already lives in.
- Bulk-sync qualified prospects in your territory as HubSpot Companies
- Opportunity scores and signals land as custom properties
- Existing records matched by domain and updated in place — no duplicates
- Preview every sync with a dry run before anything is written
Synced to each Company
Built for the data security medical sales demands.
Funnel Forge works from public-record and customer-provided data — encrypted end to end, with strict access controls and full audit logging.
Encrypted in transit & at rest
TLS in transit, encrypted storage at rest
Role-based access control
Least-privilege access, isolated per organization
Public-record data sources
CLIA, NPPES, and signals you can trace back
Audit logging
Access and changes are recorded
Refreshed quarterly
Auto-updated from CMS & NPPES — never a stale list
One ranked, evidence-backed hit list of labs ready to replace, displace, or expand.
Funnel Forgefuses public lab registries with your service records and field reports into ranked capital-equipment opportunities — each one explaining why it's there. No black-box scores, no generic prospecting lists.
Free to start. No credit card required.