Funnel Forge
Installed-Base Opportunity Engine

Know which labs are likely to buy before your reps walk in.

Funnel Forge identifies which labs in your territory are likely to replace, displace, or expand their equipment — and tells reps why. Public lab registries, web signals, and your own service records fuse into one ranked, evidence-backed hit list.

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Weekly

Ranked Hit List

Verified

Field-Backed Evidence

Public + Private

Data Fusion

Everything you need to find labs ready to buy.

One platform that turns public lab registries, your service records, and field intelligence into ranked capital-equipment opportunities.

Every lab in your territory, ranked by likely opportunity

Upload ZIP codes or draw boundaries. Funnel Forge pulls every CLIA-certified lab in your territory from public registries and ranks them by replacement, displacement, whitespace, and expansion potential — not just proximity.

  • Pull every CLIA-certified lab from public registries automatically
  • Tag accounts by motion: replacement, displacement, whitespace, expansion
  • Confidence-banded ranking — likely, possible, verified
  • Coverage maps highlight whitespace and underworked regions
app.funnelforgesales.com/territories
Southeast

47 facilities

Northeast

63 facilities

Central

38 facilities

The top medical infrastructure teams use Funnel Forge.

See how sales leaders across the medical equipment industry are transforming their territory strategy.

SM

Sarah Mitchell

Regional Territory Manager, Southeast Division

45%

Increase in Equipment Demos

Before Funnel Forge, I spent half my week building territory reports from three different spreadsheets. Now I see every qualified facility, scored and mapped, the moment I log in. My team booked 45% more equipment demos in the first quarter.

Sell to hospitals with absolute confidence.

Medical sales demand enterprise-grade security. Funnel Forge is built from the ground up to meet the strictest compliance standards in healthcare.

HIPAA Compliant

SOC 2 Type II

ISO 27001

GDPR Ready

256-bit Encryption

One ranked, evidence-backed hit list of labs ready to replace, displace, or expand.

Funnel Forge fuses public lab registries with your service records and field reports into ranked capital-equipment opportunities — each one explaining why it's there. No black-box scores, no generic prospecting lists.

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Free to start. No credit card required.